PATENTS & COPYRIGHTS
“Direct Selling Business Model Innovation in Women Entrepreneurship”. Registration No. L-152325/2024, Dated: 07/08/2024, Diary No. 20433/2024-CO/L, Date of Application: 23/06/2024
Office of the Registrar of Copyrights, India.
“Rural Handicraft Business Models”. Registration No. L-152709/2024, Dated: 21/08/2024,
Diary No. 19774/2024-CO/L, Date of Application: 16/06/2024
Office of the Registrar of Copyrights, India.
“The Digital Dilemma: Is Online Banking a Boon or Bane?” Registration No. L-161788/2025, Dated:
28/02/2025, Diary No. 75667/2024-CO/L, Date of Application: 15/11/2024
Office of the Registrar of Copyrights, India.
PUBLICATIONS & CONFERENCES
Ghosh, D., Banerjee, A., & Ray, N. (2025). Resilient pivot strategy to continue business under pandemic and beyond. In Leveraging Human Capital in Entrepreneurial Strategies (pp. 217–240). doi:10.4018/979-8-3693-6006-4.ch008
Banerjee, A., & Ghosh, D. (2024). Influencer Marketing in India: A Study on the Current Trends, Strategies & Future Scope. Business Strategies in India: Emerging Issues and Prospects, pp: 51-79. ISBN: 978-81-972787-6-1. DOI: https://doi.org/10.5281/zenodo.14190486. Date of Publication: October 31, 2024
Ghosh, D., & Banerjee, A. (2024). Embracing Digital Transformation: Business Strategies of MSMEs in India’s Payment and Settlement Systems. Business Strategies in India: Emerging Issues and Prospects, pp: 95-112. ISBN: 978-81-972787-6-1. DOI: https://doi.org/10.5281/zenodo.14190486. Date of Publication: October 31, 2024
Banerjee, A., Ghosh, D., Ray, N., Majumder, T., Roy, M., & Roy, N. C. (2024, March). Pivot in Early Stage Startups: Key Factors and It’s Impact. In 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies (pp. 1-9). IEEE.
Paper presented at IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies – TQCEBT-24 organized by CHRIST (Deemed to be University), Pune Lavasa Campus in collaboration with IEEE Pune Section and IEEE-TEMS Pune Chapter from 22 March 2024. “Pivot in Early Stage Startups: Key Factors and its Impact”
Banerjee, A., Saha, T, R., Saha, M., Chatterjee, D. (2021). Women Entrepreneurship: A Study on Direct Selling Business Model. International Journal of Humanities, Law and Social Sciences. Kanpur Philosopher. Vol.VIII, Issue III, pp.162 – 170.
Banerjee, A. (2021). Business Model Innovation: A Study on Indian Startups during Covid19. International Conference on Humanities, Social Science & Business Management (ICHSSBM). 2021
Paper presented at 4th Doctoral Colloquium on Contemporary Issues in Management at Institute of Management Study (12th September, 2020). “A Study on the Pivots made by Indian Startups during Covid19”
Paper presented at 6th Management Doctoral Colloquium & VGSoM Research Scholars’ Day at Vinod Gupta School of Management, IIT Kharagpur (5th & 6th February, 2020).
“Influencer Marketing: A Study on Purchase Decision of Beauty Brands in India”
Proceeding at International Conference on Management (ICM 2011), Malaysia. “Issues and Challenges of Tourism Development in West Bengal, India”. ISBN No. 967-5705-03-8
Proceeding at IEEE Wuhan, China (2011), “A Study on Application of Information Technology on Tourism Development”. IEEE Catalog No: CST1141HART. ISBN: 9781424455798, DOI10.1109, ICMSS.20115998707. Accession No: 12257280
Paper presented at 2nd All India Conference on Research in Business Studies: Modern Trends (2012). “Impact of Seasonal Sales in Retail Sector: A Case from Pantaloon India Pvt. Ltd. Kolkata”
